Free webinar
New Market Entry: How to Expand Without Wasting Money
Expanding into a new market is exciting. But a bigger market does not automatically mean a better opportunity.
Before you move your products to a new county or country, you need to know more than whether people are buying similar products there.
Who is the customer? What do they need? Who are you competing with? How will you reach them? And does your current offer make sense in that market?
The answers can determine whether your expansion becomes a growth opportunity or an expensive experiment.
FREE Live Webinar
Title: New Market Entry: What to Assess Before You Invest
Speaker: Michelle Mutheu
WHY YOU NEED TO BE IN THE ROOM
Why You Need to Be in the Room
If you're considering a new market, this session will help you look before you leap.
We’ll break down the practical things to assess before you invest:
- Market research: What should you actually find out?
- Customer needs: Is there real demand for your offer?
- Channels: What is the best way to reach your new customers?
- Positioning: Will your current message still work in the new market?
- Market entry: What should you test before putting your money in?
Whether you're thinking about your next county or your next country, come with the market you have in mind.
You may leave with a clearer idea of what to research, what to test and what to reconsider before you spend.
Ready to explore your next market?
MEET THE SPEAKER
Michelle Mutheu is a Fractional CMO and Brand & Marketing Strategist with over 10 years of experience building, launching and scaling consumer brands across Kenya and East Africa.
She has worked across FMCG, consumer goods, retail and hospitality, with experience in market research, brand positioning, go-to-market strategy, product launches and market expansion.
Michelle brings practical, market-based insights to help businesses understand their customers, choose the right channels and make smarter decisions when entering new markets.
Thinking about expanding into a new market? Before you invest, learn what to research, who to sell to, how to reach them, and what could make or break your entry. Join us and make your next market move with more clarity.
We respect your privacy. Unsubscribe at any time.